Consumer Behavior & Theory

Question

There are varied theories such as behavioral and cognitive theories. M&S is a British multinational retailer that uses cognitive theory as it helps them develop effectual learning process along with attractive external stimulus that solves the issue of consumption culture. Do extensive research, find out what are other reasons how this theory is useful for M&S in maintaining consumer behavior and present it in a well-structured assignment. Make use of proper facts and figures to support your argument.