Marketing Management - IKEA

Maximum word length- 4000 excluding words in charts and tables.

Indicate sources of information and literature review by including citations and references.

The given assignment should be in the report structure and the layout of the assignment is given below:

• Title page
• Table of content
• Executive summary
• Introduction
• Body
• Conclusion
• references
• Appendix

Questions

Select IKEA multinational company which deals in designing and selling assemble furniture and home appliances.  Provide the market scenario to critically review the essential conditions through which customer loyalty can be built and sustained as an outcome of the suitable, valued, delivered total consumer experience for the market segments.

 You are required to make 4000 thousand-word assignments to give attention to the following.

• Generate a detail background statement to outlie the industry, market positioning and present unique selling proposition.
• A marketing audit, (internal and external) present the overall marketing attractiveness and what is the potential of market growth.
• After the analysis by implementing the basic 4Ps model, propose a new product which will capitalize on the strengths and opportunities while managing the weakness and threats resulting from the analysis of part 1 and 2

Marking criteria

• Clear structure presentation of the answers showing clarity of expressions.
• Answer the questions comprehensively
• Evaluate alternative theories available to international marketer with both practical and theoretical application.
• Presenting and referencing.