Marketing Management - Tesla

Assess the following issues:

• Detailed overview of the industry, market positioning and present unique selling proposition.
• Internal and External marketing audit, that outlines the overall market attractiveness and whether there is the potential for market growth.
• Evaluate a new product which recognise strengths and opportunities that are recognised resulting from the analysis in part 1 and 2 Following the analysis, with the help of 4 models. 

Learning Outcomes

• LO1: Examine the skills in carrying out a detailed marketing audit and identifying Opportunities and Threats which will change the industry
• LO2: Explain marketing research skills through a systemic approach of searching, collecting and interpreting and analysing data to support the establishment of the appropriate marketing plan.
• LO3:  Create Findings and position for establishing a new unique selling proposition. Provide new product in line with future demand in the process.

Marking Criteria

Marks will be provided according to the following criteria:

• Structured and concise presentation of answers showing clarity of expression
• Answer each question properly
• Briefly analysis and explain literature and theories covered during course lectures.
• The ability to properly weigh and evaluate the alternative theories/studies available to the International Marketer should be demonstrated from both theoretical and practical application.
• Referencing and Presentation

Structure of report:

• Title Page
• Table of Contents
• Executive Summary
• Introduction
• Main Body
• Conclusions
• References
• Appendix