Role of Marketing in Travelodge

2. Discussing roles and responsibilities of marketing related to wide organizational context

Marketing functions are enclosed with different functions such as distribution system, advertising and finance etc. but generally these activities are considered in process of marketing. The specific elements of marketing functions are stated below:

• Research: In Travelodge or any business entity, market research plays very crucial role especially in hospitality industry. This is replicated as very important and with its absence, business in near to impossible. It helps in attaining valuable information on basis of factors related to business process. It does not involve each information but information related to finance, raw materials, logistics and resources as other prospects of business could be attained via research only. Hence, it is replicated as crucial function of marketing in Travelodge (Sipe and Testa, 2018).
• Planning: After completing different procedure of strategy and next key function of marketing is referred as planning process. The marketing department of Travelodge has huge involvement of predicting sales figure, financial planning, communication, along with several other business factors. As its department of planning has optimises appropriate timeline for planning major strengths of Travelodge to accomplish its objectives of success.
• Strategy: After gathering all data and information via research, it is processed for judging possible weakness and strength among different business operations. This data which is processed for allowing to make idea for strategies which must be optimised in Travelodge. It would be giving valuable guidance for competing with market and to succeed in context of market environment.

Hence, marketing functions of Travelodge are directly interlinked with several other units. It could be elaborated with instance of finance department linked with marketing department especially in Hospitality sector. The responsibilities of marketing has need of economic resources for planning, research, evaluation and research of marketing strategies and planning in Travelodge, given through organization's finance department. In the similar aspect, there is need of human resources with context of HR department, economic help through finance department and logistics with distribution network etc. so, it could be evaluated that marketing roles and responsibilities are interrelated to other functional unit.

3. Analysing role and responsibilities of marketing on basis of marketing environment

Marketing environment is replicated as combination of internal and external factors along with forces which impact the ability of Travelodge for establishing relationship and to serve its customers (Megeirhi and et.al., 2018). The internal environment comprises owners, machines, workers etc. The external environment is classified in two components such as macro and micro. The environmental task or micro is specific to its business but external as well. It comprises factors with involvement of distributing, producing and to promote its offerings. The broad or macro environment comprises high societal forces which directly impacts whole society. This broad environment is formed through six components such as economic, technological, physical, social culture and political legal environment. Its role and responsibilities related to marketing environment are stated below:

1. It helps in understanding behaviour of customer: There is presence of huge existing competition in hospitality industry with too much noise as it creates difficulty for customers for selecting right services and goods. It is vital for Travelodge for recognising and identifying need of its customers. Marketing environment is important for assisting customers, on basis about decisions while products purchasing. In the similar aspect, culture is considered as remarkable influence about behaviour with large dependent social class and income.

2. It helps for assisting understanding on its competitors: Each category and niche has presence of various products whew its each feature is considered as USP with specific group. The most effective aspect is to fight competition by giving better and advanced products at affordable cost in Travelodge. Its main USP is that one of the budgeted hotel in UK with best services. Its services are satisfactory through which loyalty could be gained by consumers of its brand. Hence, Travelodge as hospitality organization is identified with trustworthy users and marketing environment must be monitored along with its rivals.

3. Making prompt decisions: The marketing environment is fundamental as it enables for capitalizing for facing various challenging scenarios. Due to presence of various marketing factors, Travelodge has possibility for strategizing and ways to be adopted when it faces various drawbacks. Monitoring and consonant study of marketing environment helps in enabling Travelodge to avoid losses. In the similar aspect, marketing environment is valuable feature to Travelodge due to sensitizing its performance because of alteration in marketing environment (Kim, Zhen and Arendt, 2018).

4. Analysing significance of interrelationship among different marketing units in Travelodge

Travelodge is constituted of various array of sub industries which are stated below:

Food and beverage: It is replicated as most important unit in this organization. People are always demanding food where they go. Especially in different country people prefer hotels with cuisines of good taste. Hence, catering and food are essential for hospitality and starts from food production and at the end representation of food with storage and cooking step in it. Food management starts with its production as Travelodge serves organic food and apart from transportation, food, storage and production are contributed as specific division. In the similar aspect, generally people consume food which is represented in appropriate format and ease to reach which helps in improving hospitality experience. In the similar context, it also provides beverages in list of food and catering services.

Lodging accommodation: It features gamut from budgeted hotels to campgrounds and resort. Accommodation is referred as huge sector which ranging from breakfast enterprises and bed for various other facilities which are offering services of lodging in Travelodge. In the similar aspect, customer service is directly indispensable for giving services of accommodation alomh with efficiency, world class amenities, integrating comfort with its foundation. For example, customers are offered privacy with exclusive services for cutting in niche. Travelodge has presence of three things along with requirement of customer, during travel and most vital is accommodation and rest two are transportation and food. The main reason of this fact was started because of lodging and special emphasis on improving experience of lodging to travel around world (Prebensen, Chen and Uysal, 2018).

Related Services:
Impact Of Stigma
Hospitality Services and Accommodation Facilities

Hence, it could be evaluated that Travelodge provides three kinds of services for hotel and accommodation which are Lodging, Resorts and suites for creating interrelationship between different marketing units.

5. Critical analysis different element of marketing function for interrelating with functional units

Marketing function within Travelodge with absence of isolation with significance of marketing and connection for permeating different functions. Further, considering marketing interaction along with production, research and development, IT, customer services and human resources. Each function within Travelodge must point its customer for being customer oriented by answering specific queries. There are various functions with interrelating with marketing are:

Research and development: It is engine within Travelodge for generating innovative ideas and innovation for creating new services and products. This process helps in delivering new products for innovating it on continual aspect. Its outcome through purposeful search of new opportunities through different situations. On the contrary, R&D is driven through concept of marketing. The requirements of potential consumers must be central for innovative research for developing order for delivering products for satisfying need of consumer. The practical R&D is considered for central research facilities related to Travelodge in various countries especially in UK. The process of manufacturing must be directly developed and researched on basis of different aspects of marketing mix.

Productions: With context of research and development, there are various functions of operations, logistics and production within hospitality industry to work in cooperation in department of marketing. It has presence of various operations which consist of different activities like transportation, lodging and accommodation. In this similar aspect, logistics is related to production to retail or consumer in efficient and effective aspect. In the present scenario, logistics comprises trains, planes, buses and lorries along with technology with implication of tracking real time. However, marketers has requirement of selling services and products especially in hospitality industry which are in trend such as budgeted hotel. The scenario which is not workable where marketers does not attempt for raising sales of service which could not be supplied easily. Perhaps, Travelodge has various facilities which are avoided through marketing campaigns (Davis, Band et.al., 2018).

6. Comparing methods for role and responsibilities with application of marketing mix to accomplish objectives