A Destination and Enterprise Management is Growth Prospective for Visitors Preference

This is an interesting area to study and it will help me to develop my understand over tourism. In this modern world, countries are understanding the importance of tourism and they are implementing strategies through which people can be attracted. Further, tourism is an exiting topic for me as it enables to know different type of cultures that are being practices at different places. This is helpful enough develop understanding of the various traditions and cultures that are being followed.

There are many historic places that at Pokhara but information to people around the people about it very low. In this context, there is requirement of improving the strategies that are being used by enterprise so that strong customers base can be developed. The gap is identified that, there are many areas in Nepal in which tourism can be raised with the help of its heritage and culture. However, the current research is speculated to particular area and that is Pokhara. Further, there are different type of issues that are being faced in cited place. Among which one of the main issues is of pollution. More specifically, it has been found that 58 tone of garbage is being dumped every day over the Seti river which is at the centre of the city (Pariyar, B. and Lovett, 2016). Further, it also includes noise and air pollution. In addition to this, the history of Pokhara is not very old but the maintenance effort made is not effective due to which heritage is getting negatively affected.

There are many benefits when this area of research is conducted. Among which one of the benefit is that, this will be helpful enough to develop strategies with the help of which tourism can be raised. Further, this will also contribute effectively towards the economic condition of the country. In addition to this, people will get to know about the culture that is being followed at Pokhara (Aoki, 2014). This way the rate of visitors will increase and more people around the world will get to know about famous spots at cited place.

As per the time allocated, the current research will be achieved. There are different areas that will be covered in the research and proper time will be scheduled for each of the topics. This way each of the activities will be scheduled in such a way that the research will be achieved effectively and efficiently.

1. Title

“To identify ways in which A destination and enterprise management is growth prospective for visitors preference for pokhara, Nepal.”

2. A clear statement about what want to work on and reason for its important, interesting, relevant and realistic

Objectives

• To analyse the factors affecting preferences of visitors in pokhara, Nepal
• To identify the recent market trends in tourism industry in context of pokhara, Nepal
• To determine the issues that are negativelly affecting tourism at pokhara, Nepal
• To understand the impact of destination and enterprise management on tourism industry.
• To recommend ways to promote tourism of Pokhara, Nepal

Research Questions

• What are the factors affecting preferences of visitors in pokhara, Nepal?
• What are the recent market trends in tourism industry in context of pokhara, Nepal?
• What are the issues that are negativelly affecting tourism at pokhara, Nepal?
• What is the impact of destination and enterprise management on tourism industry?

3. Literature Review

According to Carlisle, Kunc and Tiffin, (2013) with time there are many changes that has taken place in trends of tourism. In this context, one of the preference of visitors is that they want to visit and search for place that are unique or untouched. In order words, they prefer to visit places that are least visited or places that are not known to most of the individuals. There perception of people vary from individual to individual. As per Sarkar and George, (2017) there are people who prefer to visit places where they get to know and to learn regarding the culture that is being followed at different countries. However, there are many positive factors that affect tourism but there are also negative affects in case countries does not take proper steps to reduce the issues that they and local people face. In this context, one of the negative issue is related with legal system. Wang, Zhong and Chen, (2015) stated that people develop negative perception in case the crime rate is high. People do not prefer to visit places that involves high risk. In this context, countries that has high security and threats of terrorism is low are preferred more when compared with countries in which risk of life is high. Technology, play viral role in attracting customers. As per the new trend, travellers prefer to make sure that they explore places that are close to their home town and countries that has high improvement in and advancement in technology. This has a positive aspect in which people get to reach out different places within not time. There are cases in which people fail to visit all the places in the same country due to lack of improvement in technology. However, places were is there is facility of transportation is helpful in attracting people and in satisfying them.

As per González, González and Ledesma, (2015) there are many factors due to which preference of visitors get affected. In this context, it includes reasons like climate. There are cases in which people prefer to visit places where there is present climate. More specifically, as per the data identified that place that are too cold are least preferred. Main reason for this is that the rate of risk for get issues related to health is high. With this respect, the countries in which the climate is proper are most visited places. According to Hjalager, Kwiatkowski and Østervig Larsen, (2017) political factor also play negative as well as positive role. In this context, in conditions where the policies that are followed in a country has many issues in relation with getting to it, then people will not prefer to visit. On the other hand, in case the policies are lenient and visa can be applied easily, then the rate of tourism will be raised. This way the rate of profitability can

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