Some of the questions in the assessment are as follows:
- Produce research proposal with defined research questions and hypothesis with literature review.
- Analysis implementation of digital technology on marketing activities.
- To identify importance of implementation of digital technology on marketing activities of Small White Elephant.
- To examine ways through digital technology implementation will be consider to attain more profits.
- Examine appropriate research methods and conduct primary and secondary data.
- Reflect on the effectiveness of research methods applied for meeting objectives of the business research project.
- Consider alternative research methodologies and lessons learnt in view of the outcomes.
LO 1 Research proposal
P1 Produce research proposal with defined research questions and hypothesis with literature review
Introduction
In respect to considering digital technology implementation, it can be depicted that businesses get more success with developing more effective considerations. In this regard, the internet considers the main advantage to developing more systematic work performances in a business environment. It helps to interconnect devices to perform several functions and operations with focusing on the effective results at the workplace (Tatlow-Golden, Verdoodt, and Boyland, 2017). There are several benefits implemented that assist to increase customer engagement in the company. Furthermore, it also helps the cafe to consider geolocation, mobile apps, mobile wallets, etc. With the help of technology-related tools and techniques, strategies were also developed that take place correctly and utilize it ineffective manner to make important focus on the business. In order to seek out technological options, actions and plans must be developed to attract cafe customers in the business. With the help of fashion and function development, new ways develop in the company to increase their roles and maintain their targets as well (Foroudi, Gupta, and Duda, 2017).
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Reasons for research
This research is conducted due to increase the level of knowledge about the digitization over the companies and hospitality industries. Reasons may include Knowledge of external factors and Increase the productivity.
Rationale
In Small White Elephant, there are several benefits exist that assists to meet with innovative characteristics and attain more significant advantages as well. It is the best way that help to focus on authentication techniques which relay on the physical characteristics. In this regard, extensive operations and functions has been developed by cafe so that they are able to maintain more systematic work performances in the business. In addition to this, upcoming technological elements increase capabilities of the company so that they consider important role in success of enterprise (Oldham and Da Silva, 2015). Along with this, it is also useful consideration that make proper findings and effectiveness at workplace so that trends will help to show interactive results at workplace. In this regard, different marketing activities of chosen cafe will be develop successfully to maintain more creative performances at workplace.
Research topic: Impact of digital technology on marketing activities of Small White Elephant.
Research question:
- How digital technology create impact on retail sector?
- What are the advantages to implement digital technology in Small White Elephant?
Aim: “To analysis impact of digital technology on marketing activities of the retail sector - A Case Study on Small White Elephant.â€
Objectives
- To analysis implementation of digital technology on marketing activities.
- To identify importance of implementation of digital technology on marketing activities of Small White Elephant.
- To interrelate digital technology implementation and marketing activities of the organisation.
- To examine ways through digital technology implementation will be consider to attain more profits.
Research questions
- What do you understand by implementation of digital technology on marketing activities?
- What are the importance of implementation of digital technology on marketing activities of Small White Elephant?
- How to interrelate digital technology implementation and marketing activities of the organisation?
- How to examine ways through digital technology implementation will be consider to attain more profits?
Literature review
THEME 1 Analysis implementation of digital technology on marketing activities.
According to Bell, V., Bishop, D. V. and Przybylski, A. K., 2015, Here is a proportionate expectation for all kinds of administrations whether big or small. This is the big determination of Digital Marketing on Small White Elephant that small finance is enough to get more benefits. For micro industries, there are different digital substance which they can use to be considered in the same reference as macro hospitality industries. Through digitization company can get advantages such as instant communication, content overload, droves of data, demand transparency, fosters intimacy, influences, playing catch up, encourage innovations, create brands and so on. It also affects the environment of market which includes product, price, place and promotion. Which is also known as 4p's of marketing. Promotion includes advertising, direct marketing, public relations, selling and sales promotion. The Internet is dynamical the goods and services accessible in large way. The Internet permit a deal of contents to be acquire easily by customers. Sometimes by furnishing unified or attendant services such as commercial enterprise and property agents services. One part consequence is that it is much casual to analyze prices devising competition fiercer. The use of electronic computer systems to bring down the period and endeavor concerned in making, developing and delivering goods and services refers that suppliers can either addition their profit margin or offer the same services at a get down price. In vocational services, the Internet is permit organizations to create new prepackaged commodities(Haight, Quan-Haase, and Corbett, 2014.). Approval marketing has been hatched but is still in its early childhood. The Internet is also a big source of collection - permit you to keep up with your rivals and customer's activities.. In integration process it includes identify the customers of your products, dependency includes the death of distance and intelligence includes the informed strategy. The devolution in the quality of information refers that direct commercialism is really approaching to the foremost permitting new sections to be more easily known and permitting segments-of-one to be productively marked. Surveys can bring a big amount of extra collection and information about your customers and clients. Technology cans the change the market of the business through integration, interactivity, individualization, independence, intelligence and industry restructuring.
THEME 2 To identify importance of implementation of digital technology on marketing activities of Small White Elephant.
According to Shifrin, D., Brown, A., Hill, D., Jana, L. and Flinn, S.K., 2015, There are different effects of technology on the business operation. It also affects the trade advantages and security of confidential information. Rather, then these benefits its gives communication advantages to the customers, efficiency of operations, class relation, security, business culture and research capacity. Task management can be a sticky project if there is no administration. Apart from these it includes accounting system, management information system, point of sales system and more complicated tools. It also helps in improved the productivity, customer experience and digital security(Haight, Quan-Haase, and Corbett, 2014.). Today, there are an extravagant quantity of applications accessible that can help you win your unit and tasks, such as the widely used practical applications. It assists managers charge projects, as well as, see their development. These applications can assist you attain this. One of the performing technique to achieve this is through with synthetic. It boosts responsibility, accountability, arrangement and cooperation. As the commercial enterprise world continues to turn more agonistic, it's essential to promote cooperation and fruitfulness in the geographical point. In today's agonistic business world, knowing your consumers is more of the essence than ever, significant that furnishing a strong consumer occurrence has become a requirement in command to preserve a successful business concern. Block chain technology is fundamentally a big open origin integer record where online payments and proceedings are registered. A digital technology that has newly reasoned lot of commotion in the global is block chain technology.
THEME 3 Interrelate digital technology implementation and marketing activities of the organisation
According to Ng, W., 2016, There are interrelation between the digital technology and marketing activities. Marketing factors are affected by digital technology and wise versa. These both factors are influenced and affected by each other. There are three main aspects which have been transformed by digitalisation such as speed, reach of campaigns and relevance. A vital quality for marketers in the fast-changing digital environment is curiosity, rather than any specific technical knowledge. Marketers demand to modify their abilities in order to create the most of these fast-moving, and extremely applicable political campaign through digitalisation. Communication can be marked with a focus to very particular groups contributing them applicable content. They demand to realize the processes behind processing internet sites, handling data and moving social media movements. Digital commercialism has extraordinary accumulated connection as well. The panel discussed how marketers could create the power to enable them to product hand in hand with technologists while bearing their creativeness, genius and instruction. They need to work closely with data specialists, web developers and social media professionals. Just as marketers need to become more savvy about technology, data and analytics, so the technically minded staff on the digital side have to get more creative. Marketers requires to product closely with IT departments and technologists(Haight, Quan-Haase, and Corbett, 2014.).
THEME 4 To examine ways through digital technology implementation will be consider to attain more profits.
By the point of view of Van Ark, B., 2016, There are different ways by which we can examine that digital technology influence the business in positive manner which will be consider to gain more profit. It creates open and independent communicative environment. It also connects the team members virtually within the structure. In this, top level management gives portal to the employees by which eliminate the corporate slots. It motivates the employees and workers within the organisation by using more technological advancement. By digital marketing, business can monitor the productivity and progress level of a company. It helps in to analyse the performance level of the employees. Manager monitors the activities within the structure and can evaluate the best activities from the whole. After monitoring process, they control on the tasks performed by the employees by giving them more instructions and knowledge about the machinery which are using by them. Manager can identify the employees who are giving best in their performance and then motivating them by rewarded or other factors(Oldham and Da Silva, 2015.). Motivation is the main and core element to achieve success. Motivated employees will give their more efforts in accomplishing the task they perform. They also influence other employees to do task in more effective way. Thus, efficiency of productivity will be increased and company can achieve more profit and success. External factors can not be evaluated by different techniques because these factors are unknown and intangible. Inly digital technology is the tool by which company can get the information about the external factors.
P2 Examine appropriate research methods and conduct primary and secondary data
There are numerous tools and techniques available to analyse the research findings and information. These tools help in to gaining the better results in business. These tools are as follows :
- Sampling : It is the technique used in primary research which can be divided into two categories such as profitability and non profitability sampling. Profitability sampling method is the probability of each item in the universe to get selected for research is the same. Samples are totally random in nature in this method. That is why it is known as random sampling. In non profitability sampling, the probability of each units in the world to get chosen for investigation is not the same. There are various techniques in these both methods such as simple random, systematic, stratified, cluster, area and multi stage sampling in the probability technique and judgement, convenience, quota, panel and snowball are the techniques of non probability method. Sampling process include different stages to be accomplished such as first is to define the population which should be consider, second is to specifying the frame of sampling that which kind of sampling will be done, third is to specify the sampling method, fourth is to determine the sample size, next is to implement the sampling plan and last is sampling and data collecting. There are different advantages or disadvantages of sampling method. Advantages such as it focuses on the subpopulation, ignore the irrelevant factors, use different technique for different requirement, improve to efficiency of estimation and greater balancing of power of tests(Haight, Quan-Haase, and Corbett, 2014.).
- Research design : It is the task of explaining the problems regarding to the research project. It includes decisions in the context of what, how much, where, when and by what resources considering an inquiry of research project(Oldham and Da Silva, 2015.). It is the process of arrangements of conditions for analysis and collection of data regarding to research the project. This includes several parts such as sampling design, statistical design, observational design and operational design. There are different types of research design such as exploratory, descriptive, exparimental and evaluation research. Apart from this, generally it is considered in two perspective such as quantitative research and qualitative research. Which will be the good for the company is dependent on the flexibility and appropriateness of the research design. Company can develop the research design by classify the intended results, producing the investigation questions, measured the needs which is to be accomplished, pick up the targeted population, find out the data gathering methods, identify the interrelated features, use correct methods and tools and choose the right channels for research the findings of the project. Research design will be good if it characterized by its flexibility, appropriateness and efficiency criteria. Having a clear goal and objectives with no error. Quantitative research includes descriptive, co relational, experimental and quasi experimental design research. Research can be designed after clear understanding of the forms and kinds of its. Therefore, experimental research design will be selected that assists to meet with objectives and goals through collect relevant information.
- Research philosophy : it is an essential part of research methodology. There are different factors of this method such as ontology, axiology and epistemology. These approaches able to decide which should be adopted by the investigator. Explanation of these approaches can be explained by this table.
Ontology: It is generally based on nature of reality. The based of its classification is object and subject. Object is concerned with the position that social objects persist in reality external to social actors. Secondly, subjectivism is concerned on the social phenomena which are emerged from the perceptions and consequences of those social actors concerned with their existence.
Epistemology: Epistemology is generally categorized as Positivism, Realism and Interpretvism in the context of research philosophy. Epistemology is comprehended about the satisfactory cognitions of a specific area of survey. It can be apart into two factors such as origins investigator and opinion researcher. The origins' investigator or researcher deals with the information from the orientation of natural scientist(Oldham and Da Silva, 2015.). On the other hand, the opinion researcher is obsessed about the sensitivity, attitudes and feelings of the employees towards their director.
Positivism: Research strategy in positivism formulation is based on data accumulation and conception improvement. These hypotheses will be proven and official which can be utilized for further investigation. Another characteristic of this doctrine is that the empiricism researcher precede extremely organized methodology in order to assist the hypothesis. Furthermore, positivism works on quantitative finds and consequently statistical investigation is acquired.
Realism: Realism is other philosophical division of epistemology which associate to technological interrogation. The core property of realism is concern to unwrap the fact of realness and the existence of the aims are prevalent freedom in the human brain. Realism is categorized as critical and direct realism. There is a deviation between direct realism and critical realism. Critical realism assertion that here are two levels to occurrence this global.
Interpretivism: Interpretivism is a subdivision epistemology which is centred to the appraisal the variations between humans as ethnic actors. The content of variation is stressed on the deviation between conducting investigation among group rather than aims such as practice of medicine and electronic computer. This formulation is founded on social life world and the fluctuation between the sooner approach and interpretivist approach is that the earthy scientists are conscious for susceptibility of the information in order to derive ‘laws' whereas the social science deals with the single activities. Researcher has selected interpretivism research philosophy that assists to identify relevant results at workplace.
- Data analysis : data analysis is the essential factor in research a project because these are the factors which provide higher range of support to the company. Data can be analysed through various factors such as primary or secondary research.
- Data collection : Accumulation of contents is also helpful area that act to pick out necessary results at the structure. researchers carries both methods to win their scores and objectives. Addition to this cognitive content process, primary and secondary both factors of accumulation conveyance that play to complete arranged results(Oldham and Da Silva, 2015.). It determines through questionnaire that are taking from several people for ascertain effective results at workplace.
- There are four main approaches in research the project. Such as quantitative research, qualitative research, programmatic approach and advocacy approach. In this researcher is using qualitative research approach.
P3 Conducting primary and secondary research
There are different factors accomplished in according manner to apply these following elements :
- Cost: according to the present case study, the total cost required is £750. it is the cost by which all the activities will be done in according manner. This is not a fixed cost, generally this is determined as variable cost because cost will be not pre determined. It is affected through different factors but the most common factor which influenced the cost price is political factor. This cost includes all the expenses which are occurred in the conducting primary and secondary research. This is fixed by top level management by considering all the factors and liabilities which should be pay.
- Risk: in the present time, risk factor is commonly involved in all the factors. It is difficult to find out the risk factor then overcome the impacts. Main risk factor is limited time and limited resources. It is very difficult to accomplished the research project within the significant time and resources. Risk factors may be involved as a political, economical, environmental, social, technical and legal factors. Risk can be measured and this is uncurtained. A company or researcher scan not be pre determined the risk factor because risk varies related to the changes varies.
- Access: research accessible through different functions and operations. The core accessibility factor is social media. Social media provides the significant advantages to the researcher. These are the channels by which investigator can find out the factors related to the primary or secondary research. Research can be done by collecting different factors and messages(Oldham and Da Silva, 2015.). Hence, social media provides all the data to the researcher within short period. Social media such as E-mail, internet, texting, messaging and so on. These all are the application of technical advancement consider as a social medium. Investigator can use anyone from these channels for gather data and information.
- Resources: to collect and gather data and information, researcher need different tools and techniques which are discussed in this report. All these resources assist the investigator to find out the effective and efficient information. Resources are limited, so it is necessary to utilize the best of the resources(Badia and et.al., 2014.). Primary resources such as Interviews, surveys, and fieldwork, Autobiographies and memoirs, Diaries, personal letters, Artifices of all kinds, such as tools, coins, clothing, furniture, Audio recordings, DVDs, and video recordings, and correspondence, Photographs, drawings, and posters, Works of art and literature, Books, magazine and newspaper articles and ads published, internet communications on email, blogs, list serves, and newsgroups, Official and unofficial records of organizations and government agencies, Government documents, Patents, Technical reports and Scientific journal articles reporting experimental research results, Public opinion polls, Speeches and oral histories, Original documents, Research data, such as census statistics and so on. Secondary resources such as Biographical works, including dictionaries, encyclopedias, and atlases, Reference books, Articles from magazines, journals, and newspapers, History books and other popular or scholarly books, Literature reviews and review articles, Commentaries and treatises, Works of criticism and interpretation, Textbooks, abstracts and Indexes.
- Quality: this is core factor that researcher and company has to be maintain the quality of the products and services. It is necessary to maintain the position in the market to improve the quality standards to global levels. It plays an important role to ensure that all giving standards are met quality of the products are in control. Quality can be measured by different techniques and tools. If organisation has an effective quality control tools than these are the benefits can be gained such as deceasing the defects in the products due to less variable cost connected with material and labour, Decrease in wastage, rubbish and impurity, Power to make quality goods with quality maintenance requires for review bring down directing to decrease in maintenance cost, higher range of satisfied customers, Addition in worker motivation and consciousness of quality, Alteration in efficiency(Badia and et.al., 2014.).
P4 Primary research with appropriate analytical tools
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QUESTIONNAIRE Name : Age : Gender : 1. Is digital technology is impacting on Small White Elephant? u Yes u No u Can not say 2. Which is the core element which affect the business ? u Environmental factors u Economic factors u Technical factors u Legal factors 3. Did Small White Elephant business doing online marketing ? u Yes u No u Can not say 4. Which factor is using by Small White Elephant in now days ? u Websites u E-mail u Texting u All the above 5. What is the total cost bearing due to technical of Small White Elephant? u Above 5 lacs u above 10 lacs u Above from both of these u Can not say 6. Which is the method using by chosen company in primary research ? u Survey u Sampling u None of the above 7. Digital technology affect the business in which manner ? u Positive u Negative u Both of the above 8. Small White Elephant have any online website in present time ? u Yes u No u Can not say 9. Do you agree that digitalisation is good for the businesses ? u Yes u No u Can not say 10. Do you agree that digital technology and marketing activities are interrelated ? u Yes u No u Can not say |
Theme 1: Digital technology is impacting on Small White Elephant
|
1. Is digital technology is impacting on Small White Elephant? |
Frequency |
|
u Yes |
25 |
|
u No |
10 |
|
u Can not say |
5 |
Interpretation: It is stated that digital marketing is the process where company can easily attract large number of customers through using online media and gain attention of them. the firm is using digital marketing for promoting their goods and services in domestic as well as international market place. there are around 25 respondents who are agree on that digital marketing is important part of every business which help them in gaining attention of large number of customers in easy manner. on the other hand, rest of the 10 respondents are said no for that digital marketing is not always helpful for small company because there is required huge income and investment capital for establish position in the different market area. Remaining 5 respondents are giving no answer about this statement.
Theme 2: Environmental factors is the core element which affect the business
|
2. Which is the core element which affect the business ? |
Frequency |
|
u Environmental factors |
20 |
|
u Economic factors |
10 |
|
u Technical factors |
10 |
|
u Legal factors |
10 |
Interpretation: from the above table, it can be described that there are various elements and factors which directly affects on business operations and function in effective manner. There are around 20 respondents are said that environmental factors is directly impact on business surroundings where they are establish their business and attract large number of customers. rest of 10 respondents are said that economic factor is affect on company operations and growth level in effective way and on the other hand, around 10 respondents are said that technological factors are affect on business because they required to update their technology as per the new techniques and methods come in the market so they will easily beat their competitors. rest of the 10 respondents are agree on legal factors which directly impact on business policies and strategies because company need to change their rules ansd regulation as per the government of the country orders.
Theme 3: Small White Elephant business doing online marketing
|
3. Did Small White Elephant business doing online marketing ? |
Frequency |
|
u Yes |
28 |
|
u No |
20 |
|
u Can not say |
2 |
Interpretation: As per the above table, it can be analysed that small elephant company is doing online marketing for promoting and selling their products and services in the large number of customers in all over the world. This is required for every company for promote their products in order to gain higher income and profitability in better manner. So they are developing new and unique type of goods and facilities which attract more existing and new buyers towards them. There are around 28 respondents who are said that it is beneficial for small White elephant company is promote their products through online because this will assist them in making more buyers. on the other side, there are around 20 respondents are said that it is not good for respective firm is to sale their goods and services through online basis and rest of 2 respondents are does not give their answer on this statement.
Theme 4: E-mail is using by Small White Elephant in now days
|
4. Which factor is using by Small White Elephant in now days ? |
Frequency |
|
u Websites |
15 |
|
u E-mail |
20 |
|
u Texting |
10 |
|
u All the above |
5 |
Interpretation: It can be analysed from the above described graph and table, that Small White Elephant Company required to use such factor which help them in promoting their products in all over the world. There are various factors that are using for promoting goods and attract large number of customers. there are around 20 respondents who are said that websites is the main core factor which help them in gaining attention of large number of people towards their goods, rest of the 15 respondents are said that websites is the main source through which any person can easily get data and information about their new products in easy so they need to use this source and remaining 10 respondents are said that texting is the another major source through which they can gain attention of more customers by texting them message regarding new goods details and information. Rest of the 5 respondents are does not give any answer regarding this statement.
Theme 5: Above 5 lacs is the total cost bearing due to technical of Small White Elephant
|
5. What is the total cost bearing due to technical of Small White Elephant? |
Frequency |
|
u Above 5 lacs |
20 |
|
u Above 10 lacs |
10 |
|
u Above from both of these |
10 |
|
u Can not say |
10 |
Interpretation: from the above described table, it can examine that, every company need to invest capital in bearing technical equipment for the business operation. This is the main source which helps them in connected with domestic as well as international customers without any restrictions. There are around 20 respondents who are said that above 5 lac is the total cost bearing in technically which help in developing new and unique products in better manner. Rest of the 10 respondents are said above 10 lac is the total cost of bearing in technical of Small White Elephant firm so they can gain attention of more customers in better manner. Remaining 10 respondents are said that both the cost are appropriate for the cost bearing due to technical in the respective company. On the other hand, 10 respondents are does not give any answer to this respective statement.
Theme 6: Survey is the method using by chosen company in primary research
|
6. Which is the method using by chosen company in primary research ? |
Frequency |
|
u Survey |
27 |
|
u Sampling |
20 |
|
u None of the above |
3 |
Interpretation: It can be stated that, primary survey is required for every business before promoting their new products and services among customers in the large market place. Small White Elephant firm need to adopt specific source of examining their respondents need and want regarding their products so they are make necessary goods which are demand. There are around 27 respondents who are said that survey is the best method which is mainly used by most of the company for examining their customers' needs and demand and they are make proper changes in their goods as per the want of buyers. On the other hand, there are around 20 respondents who are said that sampling is another best source by which they can easily get customers view and reviews regarding specific products and services. Rest of the 3 respondents are does not given their answer for this consideration.
Theme 7: Digital technology affects the business in positive manner
|
7. Digital technology affect the business in which manner ? |
Frequency |
|
u Positive |
25 |
|
u Negative |
20 |
|
u Both of the above |
5 |
Interpretation: it can be stated that technology is affect on business operations and function in both manner positive and negative. in Small White Elephant company, they are using technology for upgrading and updated which assist them in developing new and unique design of goods which attract large number of customers in better manner. there are around 25 respondents who are said that mainly technology is positively affect on business operation because this will help in making innovative changes in their commodities for gaining attention of large number of customers. on the other hand, there are around 20 respondents who are said sometime this is negatively effect on business operation when they are not update it in given time period so there is issue create with this and does not help in developing new products. Rest of the 5 respondents are does not give any answer on this specific consideration.
Theme 8: Small White Elephant have any online website in present time
|
8. Small White Elephant have any online website in present time ? |
Frequency |
|
u Yes |
30 |
|
u No |
10 |
|
u Can not say |
10 |
Interpretation: It is required for every company is to develop new online website through their customers are easily get any information about their new products by visiting their sites. so this is the main function of company manager is to update their website on daily basis so they get large number of customer who are willing to purchase their goods and services. there are around 30 respondents who are said that websites is beneficial for Small White Elephant firm because this will help in gaining attention of more buyers towards their products and services through visit one time. on the other hand, there are around 10 respondents who are said that this is not necessary to develop websites for promoting products and services among customers in the market place and rest of the 10 respondents are given any answer for the described statement.
Theme 9: Digitalisation is good for the businesses
|
9. Do you agree that digitalisation is good for the businesses ? |
Frequency |
|
u Yes |
35 |
|
u No |
10 |
|
u Can not say |
5 |
Interpretation: As per the above described table, it can be analysed that digitalisation is one of the best method which can be used by business for promoting their new and existing products and services in the market place for their customers. Small White Elephant firm also using digital technology for promoting their goods and developing strong relationship with their buyers in positive manner. there are around 35 respondents who are said that digitalisation is the best source or method which assist firm in spreading awareness about company products, services and other facilities. rest of the 10 respondent who are said that there is no need of digitalisation for promoting company goods and services among buyers in the large market place. rest of the 5 respondents does not give response for this statement.
Theme 10: Digital technology and marketing activities are interrelated
|
10. Do you agree that digital technology and marketing activities are interrelated ? |
Frequency |
|
u Yes |
30 |
|
u No |
15 |
|
u Can not say |
5 |
Interpretation: Yes, it is real that digital technology and marketing activities are interrelated with each other because digital technology helps in promoting new products of firm in the large market place. If firm is doing effective marketing activities so they can easily gaining attention of large number of customers in better manner. This is required for company is gain attention of domestic as well as international customers. There are around 30 respondents who are said that digital technology and marketing activities are interrelated with each other because they are performing function which are associated with each other and help in promoting services or goods. Rest of the 15 respondent re said that both are not interrelated and connected with each other in any manner. Remaining 5 respondents are does not given any answer for this specific statement.
TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience
Analysis implementation of digital technology on marketing activities
There are factors which described the implementation of digital technology on marketing activities that are explained as follows:
Identify key technologies- Where there are recent advancements in the technology sector. Implementation of the digital technologies can be a better growth. People get overwhelmed with the modern technology and try to implement in the business process.
Construct a Talent Pool- To implement the innovative technologies organisation needs to shape the ideas into actionable plans. The benefit of digital technology will save the recruitment and training expenses and will be able to move from one strategy to another.
Determine KPI's- Implementation of digital technology on marketing activities without a plan or goal is incompatible will demonstrate the effectiveness of the plan. Organisation should set the smart goals which have the clear achievable data. These goals will clearly guide about the implementation of digital technology.
Design the Paradigm of innovation- When working to start with digital transformation it requires the small white elephant to shift from traditional managerial hierarchy and engage with the employees at the lower end of the chain.
Define Roadmap- The entire implementation of digital marketing technology is very lengthy process. Before executing the whole project company should test hypothesis on the small scale . As all plan have a risk, top management should properly analyse the market and enter it according to the needs.
Identify importance of implementation of digital technology on marketing activities of small white elephant
There are various points which describe the importance of digital technology on marketing activities which are described as under:
Global reach- Implementation of digital technology allows Small white elephant to make its own website and helps to find new markets and can trade globally. It helps the organisation to select the method of marketing as per the budget and can reach wider audience. Large customer base can be reached with the digital technology at a glance.
Lower Cost- A properly planned digital marketing activities can helps to reach the customer at much a lower cost. This will help the organisation to earn more n more profit.
Social Currency- Implementation of marketing activities helps the company to engage with different types of rich media .These campaigns helps to gain foreign currency being passed from user to user.
Better Return for Investment- Implementation of these activities helps to reach globally, target a large share of audience which helps to gain return on investment . Even a small level of investment by the organisation in the e-mode will help to deliver potential results. This helps the company to earn better return on investment on the selected project.
Cost Effective- Digital marketing helps the organisation to reach large customers at a single time. Planning strategy in such a manner with low cost can helps the business to earn profit. It reaches customer in huge quantity so that it doesn't require enough money to spend on the budget.
Increases the trust for the brand- The presence of brand on multiple platforms gives the customer to rate their service according to their expectations. Thus, it leads to building strong brand image of the brand in the eyes of the customer.
Interrelated digital technology implementation and marketing activities of the organisation
In every business, it is seen that there is interrelation between digital technology and marketing activities. Marketing aspects are directly affects digital technology and same digital technology impact on marketing activities. Both are influenced by each and there are main three factors which directly affect in transformed digital technology that includes speed, reach with desired customers and relevancy. The crucial quality for marketers in the fast changing digital surroundings is vital rather than any technical knowledge. Most of the sellers are demand for change in their abilities in order to develop such fast moving and extremely applicable political campaigns with the help of digitalisation.
Examine ways through digital technology implementation will be consider to attain more profits
There are various ways through which digital technology executed in order to gain higher income and profitability that are described as under:
- Focus on digital strategy on customer experience- For gaining huge success, it is required for an organisation is to implement digital technology because this will help in update their new methods and techniques effectively. The business required to concentrate on digital strategies that will increase their customer's experience. With the adoption of new techniques and methods, it is easy for firm is to overlook the significance of learning regarding customer expectation. If firm is getting customer experience so they can easily attract them towards their products and services which automatically increase income and profitability. This is the beats method by which they can establish customer relation with the help of digital implementation in the business operations.
- Build value - It is required for company is to build value among customers which develop trust among them regarding firm. This is required for firm is to maintain and manage their employee's value that directly affect on business operations and function in effective manner. If company is developing appropriate value and belief among buyers mind so they can easily establish their business in the international level which assist them in attaining huge amount of capital and profitability.
TASK 4
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the business research project.
There are certain methods which are adapted by the companies to achieve their objectives. The research is categorised in 2 methods which are qualitative and quantitative. Out of these two, I have used qualitative method which is consist of collecting non numerical data about Small White Elephant. In order to conduct qualitative research, there are certain methods that needs to be adapted. These are primary research which is consist of collecting data directly through the customers. Another method is secondary method which involves collecting data from other means such as news paper, magazines, online, etc. Hence, I applied questionnaire method in order to attain company's objectives. Additionally, another method which I believe is equally competent is Digital technology. There are certain reasons which help me choosing these following methods. These were the cost, available resources and scope.
Cost- According to me, the most important consideration while choosing the research method is to look after its cost. The cost of the method is consist of various expenses that are involved in the process. For example, the cost of questionnaire method includes various aspects such as printing cost, paper cost, distribution cost and many more. Similarly, the cost of digital marketing is consist of factors like digital advertising, articles or other data writing cost, cost of hiring digital manager, etc. Hence, these are the cost that I took in consideration while choosing the method.
Resources- I thoroughly analysed the available resources which would be required for conducting the research and analysing the method of using it.
Scope- One of the most important factor that needs to be taken care of is the scope of accuracy of results. I analysed the scope of results that would be derived from the chosen method and also well thought out accuracy of the results. Hence, all these factors helped me in selecting the method of research which resulted in delivering accurate data and information regarding the company. With the help of these data, digital marketing activities were enhanced and targeted the right customers which helped in increasing the sales and profitability of Small White Elephant. If you are worried about online essay help? We provide the best writing service at the best price.
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.
There are various alternative methods of conducting research such as primary research and secondary research. Hence, questionnaire method is used for analysing and examining different respondents view points regarding company's products. The questionnaire method is one of the most popularly used method for research. It is one of the easiest and convenient method. It can help in collecting data from huge number of people at less time. Additionally, it cost less than other Methods.
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In order to consider alternative method of research, interview method would be preferred. An interview is a scenario where certain questions are asked about the desired topic and answers are received. It is a one on one conversation between the interviewer and interviewee. These interviews are conducting in direct personal investigation or indirect oral enquiry. In the case of direct personal interview, the interviewer has to collect the data personally by meeting the people. It is best preferred in the case of intensive investigations. These interviews are conducted in a well structured manner where the questions are predetermined. Additionally, advanced technical methods are used to record the whole process. Similarly, there is another method of conducting interview which is unstructured interview. It is a method where there is no set of structured questions which need to be followed. The interviewer is free to ask questions of own choices. The interviewer is free to add or change the question format as per the situation or requirement. The respective method have certain advantages and disadvantages which are mentioned below:
Advantages
- It helps in obtaining more and in depth information about the topic.
- It provides the opportunity of restructuring questions as per the desired situation. Hence, it is a very flexible method.
- The collected data can be managed and controlled more effectively as there are minimum chances of no responses from the interviewees.
- The language of interview can be altered according to the comfort and education level of the interviewee which provides a major advantage of avoiding misinterpretation concerns.
Disadvantages
- It is a very expensive method of research. Specifically, it cost more on larger and wider scale.
- Interview method is very time consuming as it is consist of depth information and requires more time in conducting interviews of larger groups of individuals.
- It requires more professional to conduct the interviews which need to be selected, trained and supervise which becomes more complex to carry out.
Hence, considering all the cons above, the decision regarding selection of questionnaire method was taken in order to avoid the excessive cost and achieve fast results.
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