Question:
Several tools are used for the internal and external analysis of the business environment, before planning a business strategy. You’re well acquainted with both the approaches and understand how each of these work. For your business strategy planning assignment explain two tools that are used for internal analysis and two tools that are used for the external analysis of the business environment.
Tools for Internal Analysis
1. Value Chain Analysis
2. Mckinsey 7s Model
Tools for External Analysis
1. SWOT Analysis
2. PESTEL Analysis
Complete the work with proper examples and case studies. Do not miss to add references to your work.