What is Primary Research with it's Advantages and Examples

>

In the vast academic realm, students have to work on challenging tasks such as research paper which requires them to investigate thoroughly and collect expansive information. Thus, to gather data from this vast ocean of wisdom, you must know the two types of research which are primary research and secondary research. Although in this blog, we are only going to explore what is primary research, the method to conduct it, the pros and cons, and examples. So, let's begin.  

What Is Primary Research? It's Meaning and Purpose

Primary research is a method that focuses on collecting data afresh. You have to search for data from scratch to conduct it. The primary aim behind this research can be categorized into two types:

Exploratory: Its primary goal is to uncover insights and to understand a topic in depth. It is usually done on the subjects that are not clearly defined.

Conclusive: It aims to deliver specific answers and support decision-making with clear findings.

Different Types of Primary Research Methods

This research consists of five methods used to gain valuable insights. Read the below-mentioned pointers to learn about the primary research methods so that you can follow them to conduct top-notch research. 

Interviews  

Everyone knows of interviews, interviews are one on one conversations, in which the interviewer asks question to the interviewee, it is a great way of collecting data from a small amount of people.

For instance, for a piece on reducing pollution, a journalist would choose to interview a subject matter expert to get insights that are not just accurate but more compelling.

Surveys 

It is a widely used method to collect qualitative and quantitative data, these are less flexible as they have predefined questions. However, they are the most efficient to collect data from large amounts of people and collect relevant information at scale. The survey aims to target a large amount of people.

For instance, large online firms like Amazon and eBay conduct surveys to know their customer's satisfaction level. It will help those platforms to understand the demand and what needs to improve to enhance the services for the customers.

Observations 

Observations are a type in which you do not interact directly with the subject. The best part about this approach is that it has no chance of biasedness that can occur during an interview or survey.

For instance, a cricket bat manufacturer might go to a practice session of players who use their bats, and analyse how their bats are used in the real-world scenario and if there are any issues faced by players.

Focus Groups 

It is significant for collecting data on particular areas. In this method, you sit in interviews, and surveys and comprehend the responses of small groups of people. Focus groups are a great way to gain insight and information on customers and other areas of interest.

For example, a car manufacturer might make a focus group of people aged 24-36 years to understand the adoption of a new car they are making.

Questionnaires 

It is similar to surveys, which are conducted online or through mail. Moreover, they are more structured and focused on specific questions to get target information from the users.

For example, a questionnaire is sent to AI users by its developers on what changes and feedback they have related to their technology.

Advantages and Disadvantages of Primary Research

After covering the different types of primary research, it is time to discuss and cover the advantages and disadvantages of primary research.

Advantages Of Primary Research 

The primary market research is a collection of unique insights which itself is an advantage. Moreover, here are a few that make it helpful:

It allows you to go in-depth about your topic. Moreover, you have the leverage to decide what you want to study, research, and observe.

You have control over the quality of the data you are collecting, and you can ensure that the data is valid and relevant.

You have all the rights over the results. Moreover, it allows you to share your findings with similar people or those conducting similar research that are like-minded.

It is also very crucial for writing dissertation, as it requires high quality investigation for writing an insightful project. However, if you face issue with your paper, you can seek dissertation help.

Disadvantages of Primary Research 

After covering the advantages of primary research, it is time to see a few of the disadvantages:

It can be very time-consuming and expensive. So, if you have limited resources such as capital and time then you might find it complex to conduct high-quality primary research.

It is a stand-alone research method.

Another issue you might face is, it has unique data that cannot be easily compared.

Participant bias can be an issue.

After covering the pros and cons of primary market research, it's time to cover some of the primary research examples that may assist in your better understanding.  

Finest Examples of Primary Research 

It is gathering fresh data that has not been collected before. Thus, to make your research unique and you can have a better understanding of the research methods, here are a few primary research methods examples:

Survey Research Example: A survey to find out the review of the customers on service provided by the companies. Whether they had good experiences or bad experiences of shopping from the online platform.

Questionnaire Primary Research: The question can be whether the quality of the “XYZ” product has improved. Do you agree?

• Strongly agree
• Agree
• Neither
• Disagree
• Strongly disagree

Interview Primary research: In this method, you can ask anything to the interviewee related to the topic you need information about. You can also take interviews about the information from the experts.

So, these are a few examples of primary research methods that can help you have a clear understanding of primary research. However, if you still have any doubt or want see more primary research examples, you can seek guidance from assignment help experts.

Need Help With Your Primary Research? Seek Help From Experts

So, this was your go-to guide for conducting primary research; now you know how to conduct it and the various types you can use in your work. Hopefully, this blog covered all the insights needed to finish your research more efficiently. However, if you still face any issues related to research or affiliated with any academic task, so feel free to contact us. We at Instant Assignment Help can guide you with any academic tasks. Our experts have experience in writing more than 100+ tasks every day. Moreover, you can also ask them to finish tasks such as "write my dissertation" and more. So, what are you waiting for? Seek help for academic excellence.