Managing Communications, Knowledge and Information

TASK 1

1.1

As per the scenario, Samsung has decide to use the GSM network at global market. However, the scenario management team on Samsung is required to take certain decisions which are stated below.

Target market: The management is required to select the target market in order to provide GSM services to the customers. This will assist the company to analyse the actual market.

Location: This is the another decisions taken by the management of the stated company in which they will decide to set up their office. It is necessary for the company to set up this office at nearest reach to the customers.

Finance: In order to launch GSM, the organization is required to analyse the appropriate sources of funds. This will help the company to identify the requisite source so that it can earn high revenues (Dijkman, La Rosa and Reijers, 2012).

Pricing decision: The management is needed to analyse the prices changed by the company for the GSM services. For the same, the firm is required to analyse the competitors prices.

In context to above, the management of Samsung is needed to focus on strategic decisions, tactical decisions and operational decisions. With reference to strategic decisions, the firm has evaluated the need of GSM network in order to provide better 2G service to the customers. As a result the organization has decided to introduced GSM services with a motive to provide better connectivity and internet speed. Besides this, in terms of tactical decision the cited organization need to developa divisional plan for the implementation of strategic plan i.e. of GSM services. Here, the management needs to focus on the acquisition and requirements of resources. These decisions will be effectively taken the middle management of Samsung.

At operational level, the management of Samsung requires focusing on daily operations of company such as people management and task management. It will assist the firm to attain its goals and objectives in an appropriate manner. Get the best English Assignment Help from Expert Writers. Contact Here.

1.2

In order to implement the propose plan, the management is needed to get information with reference to tax, competitors and consumers needs and demands. However, the organization is needed to identify the taxes paid and other details. In addition to this, the company is also required to focus on the services offered by its competitors. This will provide an assistance to the company to take pricing decisions for the desire product. Additionally, the organization is also required to gather informations about the business laws of UK with reference to telecommunication industry. The management is also required to identify the recruitment and selection of the candidates for the new services. If the firm takes its existing employees for the new product then they will be required to provide training and development sessions for the personnel development. This will assist the company to successfully implement the plan for the new product (Blanc and Bouillon, 2012).

In relation with aforesaid context, the effective decision making can be done by adapting company's strategic plan. It will provide an insight to the to management to implement the same in a defined manner. Besides this, the establishment also needed to centred on UK business laws which leads to make the organization aware of the governmental policies. Additionally, the human resource manager of the organization make sure of the required capabilities of the workforce for introducing the GSM services. For the same, the firm needs to recruit employees having good knowledge in telecommunication services.

1.3

Samsung has both the internal and external sources for gathering information. These sources will allow the company to take appropriate decision making. The internal sources are sales figure, customers records, and financial documents. With the help of sales figures, the organization will be able to identify the company's sales and profitability. In addition to this, financial documents will assist the company to identify the availability of finance which can be used further. On other hand, the stated organization also has external sources through which the management can gather crucial information. Whereas,government websites and journals can be adopted by the company. By considering this, the company will be able to analyse the current market trends. In addition to this, internet is also another useful tool for the collection of requisite information. With the help the stated tool, the organization can identify the services offered by the competitors with reference to GSM services. By adopting all these sources the venture will be able to gather ample of information for the implementation of the plan. They will benefit the company for the competitor analysis. With the help of this, the organization will be able to identify the services offered by them (Kuhnke, 2011).

1.4

In order to increase the UK customer base, the organization can adopt marketing and promotional techniques. The firm can mainly marketing with the help of television, print media, sales promotion and online tools. Whereas, the company can give advertisements on television which will result in gaining the attention of the customers. In addition to this, the mentioned firm can also adopt print media in which the advertisement can be given in newspaper. This will help the customers to know about the new services of this company. Besides this, Samsung can also use online promotion and marketing of its new services. Here, the firm can communicate with the customers with the help of social networking sites where they can pay for advertisements which will be visible over their sites. The organization can also market its services by sending e-mails to the targeted customers. This will result in attracting the new customers towards the GSM services offered by this firm. The ultimate impact of the same will raise the customer base of this company (Cartwright and Cooper, 2012).

The internal sources are sales figure, customers records, and financial documents. With the help of sales figures, the organization will be able to identify the company's sales and profitability. On other hand, the stated organization also has external sources through which the management can gather crucial information. Whereas,government websites and journals can be adopted by the company

TASK 2

2.1

Stakeholders are the one who has direct or indirect interest in the operations of the company because they have somehow invested in the company. However, the stated organization also has certain shareholders who are invited by the management of Samsung for the event. The invited stakeholders are given below.

Shareholders: The organization will invite its shareholders so that they can ensure them about their diverse plan. This will help the company to maintain the trust factor of the shareholders.

Government: The organizational will also invite the government officials in order to take permissions for the new services. This will help the company to analyse the rules and regulations formulated with relation to telecommunication industry (Cornelissen, 2014).

Suppliers: The organization will also include the suppliers for the new plan because they will provide raw material to the company. However, this will help them to identify the need of raw material to this organization.

Employees: They are the most important stakeholders of the company because at the end they will be the one who will work on to the company's plan.

Customers: The company is required to invite customers for their event so that it will help the organization to raise their trust of the customers (Cartwright and Cooper, 2012).

2.2

In order to make contacts with the different proposed invitees, the management of Samsung can adopt different cost effective channels. For an instance, the company can adopt formal communication with the government by adopting letters. In this, they will request the government for their services. In addition to this, the organization will make contacts with the customers by using Facebook and twitter where they will create a homepage and thry to communicate with the customers. They will let them know about their upcoming services which will cache the attention of the users(Baba, 2014).

Additionally, renowned firm will make contacts with suppliers with the help of telephone. They will discuss them about the need of raw material for their end products.

2.3

In order to involve all the invitees, there will be different methods used by the organization. For the involvement of customers, the company will send mails to them including the information about the event and invitation. In addition to this, the management will send invitation letter to the government officials This will assist them to know the agenda of the event. Besides this, the company can analyse their interest the management can adopt tool like taking feedbacks from the stakeholders. This will provide an assistance to this organization to identify the stakeholders interest towards their planned event (Baba, 2014).

In context to above, the promotional team of Samsung needs to take the feedbacks of stakeholders which results in evaluating their interest. Stakeholders feedback will let the management know their agenda for the occasion. It will also assist the management to implement the strategies in a way that the goals and objectives of the firm can be attained.

2.4

As per the scenario, the organization is going to conduct an event for the product launch. In order to make this event interesting, the company can use promotional activities. For the same, the management can advertise its event before the event. This will attract the customers to become a part of this event. In addition to this, the organization can also promote over social media so that large of consumers can know about this event and become a part of the same. Besides this, the firm can offer return gifts to the participants so that it can benefit each and every individual of this event. This will leave a positive impact on the company and also motivate the customers to use their new services (Cornelissen, 2014).

The aforesaid firm will use the promotional activities where the company can provide free movie tickets, free services of mobile and discounts at the time of purchasing mobile phones. Besides this, the said venture can also use social media promotion in order to make the event happening. Additionally, refreshments and other fun activities can be conducted by the management of Samsung. The organization can also provide demo of their upcoming services so that it will help customers to understand the actual strategies of the company. With the use of all these services, the company will be able to make its event memorable. It will result in catching the customer attention towards the new services introduced by the Samsung.

The company can improve its promotional techniques so that it can increase its customer base. For instance, the said firm has conducted a road show in order to attract the customers. Howsoever, the firm has came to know that roadshow did not remain successful but the firm could use a particular place. This is one the major area of improvement adapted by the cited organization.

There are several strategies are applied for increasing personal networking such as emails, social networking communication, telephone etc. Emailing is the effective tool which will help the customers to know about the current plan and services of the company. On other hand, letters will remain useful to communicate with the government through which formal relations will be maintained. Get the best Statistics assignment help from Expert Writers. Contact Here.

TASK 3

3.1

The existing communication structure of the Samsung is based on email, telephone,internal memo and meetings etc. However, The top authorities of this organization has adopted different structure in order to communicate with internal and external stakeholders. For the employees and internal structure, the stated firm uses emails and telephones so that business information can be exchanged. For the customers, the organization adopts websites where new products, services and regulations of the company are updated over company websites. This helps the customers to be updated with the changes in policies and products of the company. In addition to this, for shareholders the organization conducts annual general meeting in which they can know about the changed policies and rates of dividend (Baba, 2014).

3.2

In order to improve the overall communication system of the sated organization, the management can take feedbacks form different stakeholders. Specially, for the customers the management can give them feedback form in which they can ask about the services offered and company response to their issues and queries. This will result in improving the communication system of this firm which leads to have positive impact on the company operations. In addition to this, the management can also ask for feedbacks form the employees by conducting short meetings with them. This will ensure the firm that they are able to match up with the satisfaction level of the consumers (Cornelissen, 2014).

3.3

In order to improve communication between local community and the company, the management can conduct meetings because there are certain responsibilities of this company towards the local community. They take resources form the community so its their duty to give them something in return. This can be done with the help of effective communication with the help of local media. Adopting this platform will result in making proper interaction with the community. Here, the company can know about the issues faced by the local community which can be resolved by this organization (Decker, Riley and Siemer, 2012).

3.4

Being a Liaison trainee manager, I have to communicate with both the upper level management and lover level employees of the company. In addition to this, sometimes I have to deal with the clients and customers for which it is necessary to have good communication skills. I have conducted personal SWOT analysis by which I came to know about my strengths and weakness. Whereas, my strengths are leadership skills, time management skills and weakness are my communication skills and short tempered. For the successful attainment of future opportunities, it is important to improve my communication skills. For the same there are certain methods which is been adopted by me. Following are given below (Baba, 2014).

Seminars and conference: This is the most effective methods for the improvement of communication skills. In seminars and conference different grounds of people are come and interact with each other. This result in improving the confidence level and also helped me to improve my communication skills (Cornelissen, 2014).

Personal development classes: This is the another method which has helped me to improve my communication skills. Here, my lecture gave me the chance to speak in front of people which helped me to improve this skill.

As per mu current communication skills, I need to improve in order to make communication with clients and customers. In future if I be promoted for corporate heads then these skills will assist me to attain my personal and organizational objectives.

Proposed communication strategy is helpful because with the use of seminars and PPD classes my current skills will get enhanced. Additionally, the communication strategy will remain advantageous for the community for sending effective message. For the same, the said venture can take the assistance of local media which leads to make proper interaction with service users. Additionally, use of local media leads to create a sense of authenticity of the information and services rendered.

TASK 4

4.1

In order to improve, the data collection, formatting, storage and dissemination the stated organization is required to increase the security of data. In this company, all the information are stored with the help of computers. It is necessary for this firm, to adopt better security software so that the personal data and information of the company can remain safe. In addition to this, the firm is required to formulate an internal portal so that the whole organization can remain connected with each other. This will result in proper transferring of information and also to safeguard the customer and employee data in an effective manner (Ward, 2006).

Being a community liaison trainee manager, all the potential benefits will be implemented and supervised by me. It will assist the Samsung UK in terms of safety and security of data. In the stated organization, the customer information will remain safe and also assist the community to get improved services.

Conclusion

From the above report, it can be concluded that the organization has implemented different modes for making communication effective. This has remained useful for this firm to attain its goals and objectives in an effective manner. Get the best Economics Assignment Help from Expert Writers. Contact Here.

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