Managing Strategy Operation and Partnerships Business

Critical evaluation of the environment of the industry in which the Leon's Restaurant operates

PEST Analysis

Evaluation of the business environment and impact of the various external factors that affects business operations in Restaurant industry needs to be analysed though PEST analysis. In relation of Leon's Restaurant is defined as follows-

Political: Health policies that are introduced in political context are adding healthier food options on the menu of various restaurants. Health menu choice act now making it compulsory for operators of fast food industry to post number of calories for food and drinks. This political change will have a impact on sales of Leon's Restaurant (Al-Tabbaa, Leach and Khan, 2019).

Economic: State of the economy in which business is operated affects business of restaurants like Leon serving healthy foods. As healthy food is served with higher price and negative economic condition will influence the organisation.

Social: Trends in the food industry keeps on changing as per taste and preference of the targeted consumer group. As Leon's re is serving food which is health and social environment in UK, USA, Spain and other countries when demands healthy food. Then a positive impact will be created on the business.

Technological: Introduction of technology helps in preparing food which is much heather and matches with set food levels. Leon's technological system helps the organisation in serving well and earn competitive advantage. Order assignment help from our experts!

Mega Trends

In the recent times mega trends that are emerging and having a grate influence on the restaurant trade of Leon's restaurants is defined as follows-

Food as medicine: A clear and fair relationship exists health, ageing and diet (Ayers and Odegaard, 2017). A mega trend which is recorded in the century is that food which is tasty and secures good health at the same time is preferred over others. As government of different nations are showing their concern to serve food which minimises changes of diseases like obesity and diabetes.

Meet reduction if more: As consumers all over the nation have desire to live healthier and in order to become more sustainable lives meet reduction is supported. As per the statical data available consumers in the industry are transforming towards vegan diets as in the year 2014 only 0.8% of the population in Britain were Vegan but now the rate has reached to 3%.

Porter's Five Force Analysis

Restaurant industry is highly competitive and in order to analysis level of competition in the industry Porter's Five Force Analysis is conducted. Through this power available with business and its competitive organisation is available (Brekalo and Albers, 2016). In relation of Leon's Restaurant it is defined as follows-

Threat of new arrival: Leon's restaurant is operating in one of the competitive industry as per recent research. Number of new arrivals in the industry is high and some of them are available with innovative ideas and tenured out to be a competition for the business.

Bargaining power of buyers: Goods offered by the Leon's restaurant is rich in minerals and nutrients. As still there is effective bargaining power of buyers exists as there are number of demands and they are hard to please.

Bargaining power of suppliers: Their are number of suppliers available to the restaurant in order to serve restaurant with all the required services and goods. Suppliers of Leon's restaurant possess good bargaining power as this shift can leads to generation of negative effect on business operations.

Threat of substitute products: Leon's restaurant is serving goods which are healthy and move an individual towards heather and safe life style. Availability of substitute goods are less in the industry and this termed to an an strength of the business (Burke and Demirag, 2019).

Competitive rivalry: In the recent times there are number of competitive business organisations has emerged. Leon's restaurant is old and possess good market image so this turned out as a advantage for the business organisation.

Industry Environment

• In order to become successful in restaurant industry goods and services must be served as per recent trends and they must match with taste and preference of target consumer group.
• The future of restaurant industry will change and individuals will start taking their food as a medicine i.e. food which is heather will be preferred over others.
• Reduction in the consumption of meet will be their in food because it minimise chances of some diseases that exists in animals.

Strategic Resourcing and Talent Management

Critical evaluation of the strategy of Leon's Restaurant

Resources of the organisation

Resources in a organisation can be available in terms of finances and non-finances. Evaluation of all the available resources made for the Leon's restaurant helps in accessing effectiveness of the resources (Clarke and MacDonald, 2019). As the organisation is making growth in sales for more then 10 percent which indicates that all the resources are employed in most efficient manner. Finances are arranged in more settled manner and human resource employed is suitable as per their job description. As Leon's restaurant is based on healthy and quality food concept then availability of raw material must be made which is organic and ensure good taste. When all these resources employed in the business to generate positive results based on planning then competitive advantages is maintained by the businesses.

Capabilities of the organisation

Capabilities of the organisation will be accessed on the basis that goods provided by Leon's restaurant can be substituted with other products or not. As the organisation was established in the year 2004 and make all possible efforts to adopt changing environment and compete effectively. Expansion of business at international level make it one of the well recognised organisation serving one of the best quality food products which are healthy and tasty at the same time. It become one of the well known brand at global level and its value chain make it more capable for serving large number of consumers (Keers and van Fenema, 2018). Need Assignment Samples?Talk to our Experts!

Evaluation of resources and capabilities (VIRN)

It stands for Valuable, Identifiable, Rare and Non-substitutable. Jay Barney an American professor in the year 1991 provided complete framework. Explanation of VRIN model for Leon's restaurant is mentioned as follows-

All the details that are identified as per this model helps to ensure that strategic management and planning based on such information will generate positive results for business. All the resources and qualities available with Leon's restaurant generate a capability which supports long term success to the business (Sadovnikova and Pujari, 2017). All the resources helps in creating and maintaining good brand image of the business at national and international market and ensures that restaurant is operating with highest efficiency and generating more and more amount of targeted profits.

Compare sustainable resources and capabilities with the industry success factors as per Mega-trends

Mega-trends in the food industry is recorded for considering food as a medicine. Serving quality food which is rich in all the vitamin and minerals is a long term step to generate sustainability in business operations. Leon's restaurant is offering goods and services which is comparable with the changing requirement of the consumers in the industry. Goods served by the organisation helps in providing a separate brand image form its competitors. Business organisations when adopt mega-tends then sustainability is achieved to run business in most profitable manner (Stafford and Taylor, 2016).

Critical evaluation of the operation of Leon's Restaurant

Operation of Leon Restaurant

Business when operated as a restaurant then number of services to effectively complete activities are performed. These operations are conducted so that level of satisfaction that consumers are gaining form these services can be improved. In this relation some specific services that Leon's Restaurant is providing is as follows-

• Serving variety of food: As Leon organisation operates in restaurant industry and prepares health food then services for providing variety of food products are operated on daily basis. Variety of food as per taste and preference of consumers helps in generating competitive advantage to the business.
• Delivery services: The organisation is providing facility to consumers to make delivery of food product at their door step (Walters and Helman, 2020). This facility attracts more and more consumers and make business more competitive then others in the industry.

Vision of Leon Restaurant

Foundation of Leon's restaurant was made with one of the vision which says that all the initiative will be taken to make it easy for everyone to eat good food. In order to achieve this vision fast food services are provided by the organisation. Food served by the restaurant is made with organic raw material which is rich in minerals and ensures good quality with health to consumers. To accomplish this vision expansion of business is made at national and international level so that each individual have access to healthy food.

Critically assess the extent to which the operation supports the delivery of the vision

Operations of the business organisation performed by Leon's restaurant supports to accomplish the vision as it facilitates through serving good quality of food. Level of competition and various emerging trends in the business operations are analysed so that serving various quality services are enjoyed for generating brand image. Operations are performed in order to ensure that business activities will contribute towards achieving objective of providing easy accesses to healthy and quality food.

Evaluation for sustainability of business operations

Leon's restaurant operations are sustainable as goods and services provided by the organisation is based on the recent trends which is recorded in the restaurant industry. Emerging taste and preference of consumers are considered so that all the requirements recorded to compete in the business environment is met effectively (Wassmer, Pain and Paquin, 2017). It is determined that entire services and activities of Leon's are appropriate and suitable for the visitors as these are designed and developed with superior quality and provides maximum satisfaction. It is also evaluated that almost every function of restaurant is valid and suited to the market standards which help in constant increase for the Leon's in the future time period. It is obvious that when a respective restaurant provide the best quality services and most suitable consumer good which support in fulfilling the need then overall popularity and profitability and most importantly desired sustainability can also be attained. Ask for Coursework Help from our experts!!

CONCLUSION

In the end of the report, it is concluded that there is a necessary need for knowing the external market situation that can be supportive for a company in running business in specified pathway that can contribute to overall growth and development. As hotel sector is wide thus there more involvement of government in the context of quality food, make use of standardise raw material to prepare food, etc. in conclusion, it is also stated that Porter five force analysis help to define that there is higher risk because of tough competition and bargaining power of customer. Thus Leon's Restaurant, must consider both factors which help in gaining the competitive advantage and reach the desired outcome. By using VRIN model, capabilities and resources of a company be assessed which help manager to make better policies and strategies to maximise the income level.

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